

WHO WE ARE
​
Soapbox Women is a self-sustaining, independent collective committed to empowering and promoting women and gender non-conforming people in the entertainment, creative advertising, and marketing industries.
Soapbox Women was born in 2013 out of my desperate desire for community among the women in my industry. I was working at the junior level on a very tough team in an even tougher corporate environment. I needed guidance from the women around me who so clearly seemed to have it 'all figured out.'
After an evening spent celebrating the year’s most brilliant work created by the most brilliant minds in entertainment marketing (an event I was only given a ticket to attend because someone higher up on the food chain backed out of going), I was finally presented with the opportunity to meet so many women I had come to know intimately through my career – as colleagues and as people. I immediately felt bonded to these women; it’s an incredibly bonding experience to be with someone who just ‘gets’ how you spend 80% of your time. I was overwhelmed.
Why was there not a place/network already in place for us to connect? Why did it take the promise of an open bar and free parking to motivate me to introduce myself in person? I felt so great – so deeply a part of something – that night. How could I feel that way more often? I woke up the next morning and wrote an email to every woman I had ever worked with explaining how desperate I was for us to connect more and why. I needed help. I needed mentorship. Could one of these women relate to what I’m going through and if so, guide me through it? I hoped so. Could we all come together and build a network and see what happens when powerful women unite? Within five minutes of my hitting send, every single recipient of this email responded with a resounding “YES! And whatever you plan, here are five names who will want in, too.” I was blown away. This was lightning in a bottle. This was the beginning of Soapbox.
Jennifer Weg
Soapbox Women Founder



A Message from Your Soapbox President
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"Dear Soapbox Community,
I am honored to lead this next chapter of Soapbox! For years I’ve admired this organization and its ability to unite people and provide a space for conversations that directly impact how we evolve as industry leaders. Soapbox’s presence has and will continue to empower others by initiating meaningful conversations, mentoring, amplifying voices, and celebrating women and non-males across our industry. We are an organization intent on making a positive impact, and that mission will continue under the new leadership team.
I was fortunate to serve on the last leadership team, comprised of inspiring women and led by the courageous, thoughtful, and kind co-presidents Ileanna Sawyer and Celia Ryan. They set an outstanding example of what leaders of this organization should strive to be – great listeners, fair decision-makers, and passionate to the core about this organization's mission. I’m grateful to have learned from them and will continue to learn from them as they move into their new roles as Soapbox Advisors.
They also built a foundation for Soapbox. And now, as we look ahead to what’s next, I’m thrilled at the endless potential to continue doing what we do best – building connections, expanding the organization's horizons, and elevating the presence of our community. With zest and determination, the new leadership team will build upon Soapbox’s foundation – and we will ask our members to guide the way.
Thank you, Soapbox Community, for this opportunity to lead as your next president. I look forward to serving you.”
With Gratitude,
​Ashley Falls
President, Soapbox Women


MEET THE TEAM
EXECUTIVE BOARD

Rachael Bentley
Co-VP of Finance

Laura Chin
Co-VP of Membership &
Editors Committee

Danielle LaFortune
Co-VP of Mentorship

Michelle Theisen
Co-President

Jen Grey
Co-President

Jennifer Weg
Founder & Advisor

Celia Ryan
Advisor & Moms Committee

Zoe Chau
Co-VP Culture and Equity

Tiz Simpson
Co-VP Culture & Equity

Maral Mofrad
Co-VP Culture & Equity
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Misty Bykowski
Co-VP of Finance
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Allyson Nevil
Co-VP of Mentorship

Sarah Altepeter
Chair of Soapbox Moms
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Rachel Ashby
Co-VP of Programming

Riddhi Panchal
Co-Chair of Soapbox Women of Color

Sam Abrahams
Co-VP of Programming &
Editors Committee

Kasey Yee
Co-Chair of Soapbox Women of Color

Jenny Robinson
VP of Operations

Janet Tennyson
Co-Chair of Soapbox Women of Color

Margaret Hinch
Advisor

Ashley Falls
Advisor

Lauren Zoller
Advisor

Luna Stohler
Advisor

Clarissa Marquez
Co-Chair of Soapbox Editors

Lindsay Ludwick
Co-Chair of Soapbox Editors
Nora Jurasits
Co-Chair of Soapbox Design &
Leadership Committee

K Selnick
Co-Chair of Soapbox Design


Charlotte Phillips
Co-Chair of SB New York

Carlie Lindower
Co-Chair of SB New York

Amy Bloom
Leadership Committee
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Erin McDonough
Leadership Committee

Morgan Monahan
Leadership Committee

Samantha Litman
Leadership Committee

Ariel Kaplan
Leadership Committee

Stephanie Kruegar
Leadership Committee
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Taymar Cox
Leadership Committee

Lauren Carter
Leadership Committee

Dana Gartland
Soapbox Moms Committee

Kerianne Connor Lentz
Soapbox Moms Committee

Renee Sweet
Soapbox Moms Committee

Daisy Noemi
Women of Color Committee
LEADERSHIP COMMITTEE

Kristen Hayman
Women of Color Committee

Emily Papak
Editors Committee

Yining Zhou
Editors Committee

Alexandra Savu
Madison Bradford
Design Committee
Editors Committee
![SB Design Committee Photo_MBradford[65].jpeg](https://static.wixstatic.com/media/5514f0_018788ad5fa748b496d13a89bc82a7c3~mv2.jpeg/v1/crop/x_0,y_7,w_959,h_946/fill/w_220,h_217,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/SB%20Design%20Committee%20Photo_MBradford%5B65%5D.jpeg)

Amy Kraunz
Editors Committee

Melissa Cruz
Women of Color Committee

Madison Apuan
Design Committee &
NY Committee

Karin Pyrak
Design Committee

Rhiannon
Committee Member NY

Sarah Tarr
Design Committee

Jessica Ruoti
Committee Member NY

Design Committee
Patricia Capiral
