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WHO WE ARE

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Soapbox Women is a self-sustaining, independent collective committed to empowering and promoting women and gender non-conforming people in the entertainment, creative advertising, and marketing industries.

Soapbox Women was born in 2013 out of my desperate desire for community among the women in my industry. I was working at the junior level on a very tough team in an even tougher corporate environment. I needed guidance from the women around me who so clearly seemed to have it 'all figured out.'

 

After an evening spent celebrating the year’s most brilliant work created by the most brilliant minds in entertainment marketing (an event I was only given a ticket to attend because someone higher up on the food chain backed out of going), I was finally presented with the opportunity to meet so many women I had come to know intimately through my career – as colleagues and as people. I immediately felt bonded to these women; it’s an incredibly bonding experience to be with someone who just ‘gets’ how you spend 80% of your time. I was overwhelmed. 

 

Why was there not a place/network already in place for us to connect? Why did it take the promise of an open bar and free parking to motivate me to introduce myself in person? I felt so great – so deeply a part of something – that night. How could I feel that way more often? I woke up the next morning and wrote an email to every woman I had ever worked with explaining how desperate I was for us to connect more and why. I needed help. I needed mentorship. Could one of these women relate to what I’m going through and if so, guide me through it? I hoped so. Could we all come together and build a network and see what happens when powerful women unite? Within five minutes of my hitting send, every single recipient of this email responded with a resounding “YES! And whatever you plan, here are five names who will want in, too.” I was blown away. This was lightning in a bottle. This was the beginning of Soapbox.

 

Jennifer Weg

Soapbox Women Founder

Our Mission
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A Message from Your Soapbox President

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"Dear Soapbox Community,

I am honored to lead this next chapter of Soapbox! For years I’ve admired this organization and its ability to unite people and provide a space for conversations that directly impact how we evolve as industry leaders. Soapbox’s presence has and will continue to empower others by initiating meaningful conversations, mentoring, amplifying voices, and celebrating women and non-males across our industry. We are an organization intent on making a positive impact, and that mission will continue under the new leadership team. 

I was fortunate to serve on the last leadership team, comprised of inspiring women and led by the courageous, thoughtful, and kind co-presidents Ileanna Sawyer and Celia Ryan. They set an outstanding example of what leaders of this organization should strive to be – great listeners, fair decision-makers, and passionate to the core about this organization's mission. I’m grateful to have learned from them and will continue to learn from them as they move into their new roles as Soapbox Advisors. 

They also built a foundation for Soapbox. And now, as we look ahead to what’s next, I’m thrilled at the endless potential to continue doing what we do best – building connections, expanding the organization's horizons, and elevating the presence of our community. With zest and determination, the new leadership team will build upon Soapbox’s foundation – and we will ask our members to guide the way.

Thank you, Soapbox Community, for this opportunity to lead as your next president. I look forward to serving you.”

With Gratitude,
 
​Ashley Falls
President, Soapbox Women

Meet The Team

MEET THE TEAM

EXECUTIVE BOARD

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Jen Grey

Co-VP of Membership

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Co-VP of Membership

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Allyson Nevil

Co-VP of Mentorship

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Danielle LaFortune

Co-VP of Mentorship

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Ashley Falls

Co-President

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Michelle Theisen

Co-President

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Jennifer Weg

Founder & Advisor
 

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Celia Ryan

Advisor

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Helen Ahn

Advisor & Co-Chair of Women of Color

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Erica Casillas

Co-VP Culture & Equity

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Zoe Chau

Co-VP Culture & Equity

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Misty Bykowski

VP of Finance

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Jaime Toscano

Co-VP of Programming

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Jenny Robinson

VP of Social Media

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Rachel Ashby

Co-VP of Programming

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Kelsey De Weerd 

Co-Chair of Soapbox Moms

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Erica Laible

Co-VP of Public Relations

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Kristen Merker

Co-Chair of Soapbox Moms

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Elif Balci

Co-VP of Public Relations

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Riddhi Panchal

Co-Chair of Soapbox Women of Color

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Margaret Hinch

Advisor

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Kerianne Connor Lentz

Advisor

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Tiz Simpson

Advisor

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Ileanna Sawyer

Advisor

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Lauren Zoller

Co-Chair of Soapbox Editors

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Lindsay Ludwick

Co-Chair of Soapbox Editors

Nora Jurasits

Co-Chair of Soapbox Design

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K Selnick

Co-Chair of Soapbox Design

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LEADERSHIP COMMITTEES

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Kharen Hill

Leadership Committee

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Crystal Causey

Leadership Committee

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Erika Anaya

Leadership Committee

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Jennifer "JP" Patterson 

Leadership Committee

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Daria Jones

Leadership Committee

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Erin McDonough

Leadership Committee

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Morgan Monahan

Leadership Committee

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Samantha Litman

Leadership Committee

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Amy Bloom

Leadership Committee

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Stephanie Kruegar

Leadership Committee

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Ariel Kaplan

Leadership Committee

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Meg Fister

Soapbox Moms Committee

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Sarah Altepeter

Soapbox Moms Committee

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Imani Thomas

Women of Color Committee

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Janet Tennyson

 Women of Color Committee

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Yue Wang

 Women of Color Committee

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Kasey Yee

Women of Color Committee

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Daisy Noemi

 Women of Color Committee

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Melissa Cruz

 Women of Color Committee

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Mace Torres

Clarissa Marquez

Editors Committee

Editors Committee

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Tina Hsu

Editors Committee

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Vivian Vuong

 Women of Color Committee

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Luna Stohler

Design Committee

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Karin Pyrak

Design Committee

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Rhiannon

Committee Member NY

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Madison Bradford

Design Committee

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Jessica Ruoti

Committee Member NY

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Co-Chair SB New York

Charlotte Phillips

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Co-Chair SB New York

Carlie Lindower

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Design Committee NY

Madison Apuan

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